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A warm, rustic cafe and restaurant concept blending traditional Indonesian hospitality with modern culinary experiences. Designed as a gathering space where local flavors meet contemporary comfort.
Role
Client
Mas Tri
Oemah Telu Siji needed to establish a compelling digital presence and customer experience strategy for their new cafe and restaurant concept in a competitive F&B market.
Developed a comprehensive brand identity and UX design system that captures the authentic local heritage while creating modern, intuitive touchpoints across physical space and digital platforms.
Successfully launched a differentiated dining destination that resonates with both local communities and tourists, driving consistent foot traffic and positive word-of-mouth through memorable, culturally-rooted experiences.